Minna Toivanen
When Minna talks, you’ll often hear words like Customer experience, user experience, processes, customer journeys, service development, Lean, and operational efficiency flow effortlessly together. In her own words, she’s “a process geek who loves making services smoother and fixing things from the customer’s point of view.” When Minna says something will get done, it gets done. And if something is not doable, you will get a comment about that too.
Throughout her career, one thing has always been at the core — the customer. Her work has consistently taken her to the front line, close to customers and their experiences. She connects easily with people, in Finnish of course, but also fluently in English and Swedish. Minna has a sharp eye for spotting pain points in service processes and a real drive for turning them into more efficient and profitable operations. In recent years, her focus has leaned more towards UX — improving customer experience through system and process development. For Minna, a successful project means not only meeting goals but also ending up with happier system users.
Having worked in several international organizations, Minna brings a broad perspective to her work. A former chef, she still relaxes by baking and cooking whenever she gets the chance. Outside of work, she enjoys spending time at home or at her summer cottage, tending the garden, walking her dog, or water aerobics in the local swimming hall. Volunteering — especially projects that support children — is also close to her heart. In both her professional and personal life, Minna focuses on one guiding principle: maximizing the good.
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