Digital Service Catalog Planning

The service portfolio and service catalog help service organizations structure their activities and describe the value they produce in an easy-to-understand way. A properly constructed and maintained service portfolio and service catalogs are a prerequisite for the smooth and efficient operation of each service-producing organization. The digital service catalog enables automation of services and management of complex service packages.

Take part in a training day where Justin’s experienced consultants will provide practical tools for designing and launching a digital service catalog for your organization. The training specifies criteria for the design and development of both external services and internal services. The training is therefore suitable for those responsible for the development of ICT services as well as, for example, for people working in HR, real estate and financial services.

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5 critical creative service management questions


Training facilitates participants in the following challenges:

  • How do I kick-start my service catalog project?
  • How do I manage a wide range of services?
  • How should a digital service catalog be designed to optimize the benefit / investment ratio?
  • How should service structures be designed so that there is a balance between customization and standardization?
  • What services do I produce today and what services will I produce tomorrow? How do I productize my services? What do my services consist of? Who uses my services?
  • How do I design and implement a service strategy?

Training content:

  • Definition of the service. What is the product, what is the service, what do the services consist of?
  • Service portfolios, service catalogs, service request catalogs and service package structures; basic concepts, differences in and uses of portfolios and catalogs; implementation models for portfolio and catalog structure in different environments: from a one supplier – one customer model to a multi-customer and multi-supplier model.
  • Service ecosystem and integration; managing and modelling service chains across organizational boundaries.
  • Service life cycle and launch; phasing and key information on understanding, developing, selling, deploying and operating.
  • Utilization of service information in operations; service structures and service configuration information.
  • What is service design and service management?

Who is the training for?

  • For service owners and service managers, process owners and process managers
  • For service and development directors and managers
  • For service productizers and designers, portfolio managers
  • For service business and management consultants

Training method & materials:

  • Classroom training & assignments
  • Training materials(EN, PDF)
  • Cetificate of participation.


  • 1 day (09:00 – 17:00

Preliminary knowledge and tasks:

An understanding of best practices in service management such as ITIL is useful, but not imperative. Participants must study the video material offered before participating in the training. The video material is available in Finnish only.

  • Part 1 –  Service portfolio, catalogs and production of digital services (12 min.):  The service portfolio is, above all, a management tool. What is a service portfolio and what is a service catalog? Can there be multiple portfolios? How is everything connected?
  • Part 2 –  The service catalog and service request catalog(6 min.): What is the difference between the service catalog and the service request catalog? In many cases, these two very similar concepts are confused and already that in itself causes problems when describing services.
  • Part 3 –  What is a product catalog? (2min): The product and service are different, but in service planning it is important to understand their differences and how they are connected to each other.
  • Part 4 – Configuration Management and CMDB(5 min.): Why configuration management is such an important process for producing services and doing business.

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