Introduction to Creative Service Management includes an interactive discussion to go through the core principles of Creative Service Management. The journey begins with typical challenges that service organizations are facing. This forms a basis for key concepts and models of Creative Service Management to be presented later in this couching. From this point onwards, the discussion indeed focuses to significance and management of critical service data, key capabilities of service leadership, customer and service factory journeys and organization culture. Couching presents comprehensive overview of service- and customer-oriented way of leading organizations.