Introduction to Creative Service Management is an interactive exploration of the core principles of Creative Service Management. The journey begins with typical challenges that service organizations face. This forms a basis for key concepts and models of Creative Service Management to be presented later in this coaching session. From this point onwards, the discussion focuses on the significance and management of critical service data, key capabilities of service leadership, customer and service factory journeys and organizational culture. The session presents a comprehensive overview of service- and customer-oriented organizational leadership.